< 1911 1913 >

1912 First "Paige"

Model: Four
Cylinders: 4
Horsepower SAE: 25
Wheelbase: 104
1912 Beverley

1912 Beverley, Saturday Evening Post, August 19, 1911

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1912 Brochure

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1912 La Marquise

Late in 1911 Harry Jewett decided to refine the name of the car. Towards the end of 1911 the company advertised its 1912 line of autos as usual, but an ad in the January 4, 1912 of The Automobile identified the car simply as a "Paige" and no longer as a "Paige-Detroit".

Models were given stylish names, a practice that would continue for another ten years. For example, the two 1911 touring car models evolved into the Pinehurst and the Beverley. Windshields and tops were included as standard equipment on all open models. For $25 a prospective owner could get a Prest-O-Lite acetylene tank installed. The shift lever and the emergency brake lever were moved inside next to the driver, eliminating "the trouble and the danger of operating levers by reaching over the doors."

The new 1912 models had attractive styling. The La Marquise four-passenger coupe was certainly a unique combination of carriage styling with an automobile chassis. These achievements helped account for prizes in auto shows.

Almost immediately the lineup was revised. By January of 1912 all 90-inch wheelbase models were dropped, including the original Challenger roadster, and two proposed models that never saw production: the Princess coupe and the Newport fore-door roadster.

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1912 Paige Beverley, found on the Internet

At this point, then, the 1912 lineup consisted of six models with prices ranging from $900 to $1,600, including several open sporting cars, which all had the same 104-inch wheelbase and 25 horsepower motor.

Later in the year these models were joined by a seventh:

1912 logo

During the course of 1912 Paige adopted the Disco self-starter, allowing the Paige owner to start his car from the seat with none of the old inconvenience of cranking. Paige was the first popular-price car to adopt the Delco ignition system, which replaced the Bosch magneto installed in initial 1912 models. That same year Paige also became the first in its field to use a cork-insert, multiple-disc clutch enclosed in the flywheel and running in oil.


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1912 Paige Beverley 1912 Paige Brooklands 1912 Paige Brunswick
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1912 Paige Kenilworth 1912 Paige Motor Left Side 1912 Paige Motor Right Side


Elsewhere in 1912:
  • Cadillac is the first U.S. car to feature an electric starter, along with new lighting and ignition devices.
  • Standard Oil Company opens its first gas station in Cincinnati, Ohio.
  • Carl Fisher of the Indianapolis Motor Speedway promotes building an all-weather, gravel highway, the Lincoln Highway, between New York City and San Francisco.
  • The price of a Ford Model T, introduced in 1908, drops to $575.
< 1911 1913 >