< 1911 1913 >

1912 First "Paige"

Model: Four
Cylinders: 4
Horsepower SAE: 25
Wheelbase: 104

Late in 1911 Harry Jewett decided to change the name of the car. Towards the end of 1911 the company advertised its 1912 line of Paige-Detroit autos as usual, but an ad in the January 4, 1912 of The Automobile identified the car simply as a Paige and no longer as a Paige-Detroit.

1912 Beverley

1912 Beverley, Saturday Evening Post, August 19, 1911

Models were given stylish names, a policy that the company would continue for another ten years. The two 1911 touring car models, for example, evolved in 1912 into the Pinehurst and the Beverley. Windshields and tops were included as standard equipment on all open models. For $25 a prospective owner could get a Prest-O-Lite tank installed. Ad copy claimed "the inside control is a feature of particular appeal to the motorist who in the old-fashioned or reconstructed automobiles, has had the trouble and the danger of operating levers by reaching over the doors."

The new 1912 models had unusually attractive styling. The La Marquise four-passenger coupe was certainly a unique combination of carriage styling with an automobile chassis. These achievements helped account for three first prizes in auto shows.

1912 logo

Almost immediately the lineup was revised. By January of 1912 all 90-inch wheelbase models were dropped, including the original Challenger roadster, and two proposed models that never saw production, the Princess coupe and the Newport fore-door roadster.

At this point, then, the 1912 lineup consisted of six models with prices ranging from $900 to $1,600, including several open sporting cars, which all had the same 104-inch wheelbase and 25 horsepower motor.

Later in the year these models were joined by a seventh:

During the course of 1912 Paige broke from the pack of ordinary transportation when it became the first popular priced car to adopt the self-starter. That same year Paige also became the first in its field to use a cork-insert, multiple-disc clutch enclosed in the flywheel and running in oil.

Elsewhere in 1912:
  • Cadillac is the first U.S. car to feature an electric starter, along with new lighting and ignition devices.
  • Standard Oil Company opens its first gas station in Cincinnati, Ohio.
  • Carl Fisher of the Indianapolis Motor Speedway promotes building an all-weather, gravel highway, the Lincoln Highway, between New York City and San Francisco.
  • The price of a Ford Model T, introduced in 1908, drops to $575.
< 1911 1913 >